Wix Takes a Jab at WordPress with Bewildering New Marketing Campaign – WP Tavern


Wix is taking direct aim at WordPress in a new cryptic marketing campaign that began over the weekend with shipments of Bose noise-canceling headphones landing in the mailboxes of prominent WordPress users. At the end of December, 2020, Wix sent out the following Twitter DM to a group of people it deemed “influencers from the tech industry,” soliciting their addresses in order to deliver a box:

In the last few months, my team and I have been working on a new innovative concept. We have packed this concept into a free, no strings attached box that we’d love to share with you as one of our selected influencers from the Tech industry.

I know the information I have provided you is basic, but the reason is that I do not want to ruin your experience (and let’s be honest, what’s more fun than being surprised on the holidays?)