Did you know that we spend most of our time on our phones using apps? From social apps to gaming apps, we rely on mobile apps to connect with our friends, learn about current events, and find entertainment. Countless apps on the market fight for the attention of millions of smartphone users and most of them aren’t even downloaded or used by anyone. The oversaturated app market limits the user’s attention on the apps that actually deserve the attention. Pitching the product to your audience becomes more difficult than developing the app itself.
To set your app apart from the rest, you must give your all to the mobile app development process. Do you understand what it takes to make an app successful in the market? The features. The feature set the app offers, the performance it delivers, the usability it provides, and the value it offers to the user are what makes an app successful.
The features of the app can fall under 2 categories: customer-centric features and business-centric features.
The customer-centric features are all about prioritizing data protection, easy-to-use UI and UX, clean design, the core functionality to cover basic needs and expectations, stable workflow, and access to customer service.
The business-centric features focus on making hassle-free payments a reality, data protection, maintenance and app upgrades, and easy to understand update procedure.
If you want to build an app that is as successful as the ones you see in the top 10 list on Apple’s App Store or Google’s Play Store, follow these tips and tricks.
Without the facts and figures about the market, it’s difficult to build a lucrative product – and this goes for every targeted niche and industry. Once you find a good enough app idea, it’s time to execute it. But you can’t do so without proper research about the market and competition. What if there’s another existing app using a similar idea? What if it offers the same features you’re planning to? Do you understand your competitors and their strengths and weaknesses? Did you analyze the market for different strategies?
The answer to all these questions can only come from deep market research. Learn about the competition in the market through user reviews, surveys, and online research. All you need is a working laptop or phone and a good internet connection to conduct effective market research. You’re lucky if you have access to reliable fiber internet connections but don’t fret if you’re living in the rural regions. A good rural internet connection is more than enough to keep you connected with the latest market updates.
When you’re serious about launching your app, you’ve already visualized how the app is going to be, the features it’s going to offer, and the functionality it will provide. However, your app should have a core feature that defines it. Don’t focus on hoarding on multiple features that won’t bring any value or benefit to your app. Define the scope of features clearly with a core feature highlighting the feature set. Avoid investing double the time and money with each additional feature.
Every mobile app business model comes with a list of pros and cons. To know which model to go for, analyze the market and competition. Learn what they’re doing and use that to choose your business model. If your main goal is to generate profit, focus on building a revenue stream model. If you want to save money for other business processes, build a money-saving business model. It all depends on your goals and needs.
People will only use an app if it’s easy to understand and navigate, and second, it holds some sort of value to them. A choppy or snappy UI is the quickest way to lose a customer. You want the app to look attractive, but not at the expense of losing a prospective customer. Make sure the app is clean, attractive, uncluttered, and simple to navigate. Highlight any in-app purchases on the app and the benefit that comes with purchasing virtual elements.
Our phones hold an insane amount of data that can be hacked at any time. Our banking information, payment details, medical and insurance info, personal data, and passwords are stored on our phones, exposed to security threats and data-breach vulnerability. Your app should promise data protection to definite security for all users. Make sure personal data is encrypted, passwords and access keys are authorized correctly, tokens are validated, etc.
Building a successful mobile app in today’s time isn’t easy. The competition is fierce and you must gear up to give in all you got so having these tricks up your sleeve is going to help you build a ground-breaking mobile app in no time!
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